Mindful pricing: transforming organizations through value-based pricing

By Liozu Stephan M.   Hinterhuber Andreas   Perelli Sheri   Boland Richard  

Journal of Strategic Marketing, Vol. 20, Iss. 3, 2012-06 ,pp. : 197-209

Routledge Ltd

Access to resources Recommend Favorite

Book Review: Transforming HR: Creating Value Through People

By Nolan John  

Global Business and Economics Review, Vol. 8, Iss. 3-4, 2006-06 ,pp. : 345-346

Inderscience Publishers

Access to resources Recommend Favorite

Value marketing through corporate reputation: An empirical investigation of Thai hospitals

By Srivoravilai Nopporn   Melewar T. C.   Liu Martin   Yannopoulou Natalia  

Journal of Marketing Management, Vol. 27, Iss. 3-4, 2011-03 ,pp. : 243-268

Routledge Ltd

Access to resources Recommend Favorite

Sustainable touring: exploring value creation through social marketing

By Henderson Stephen  

Arts Marketing, Vol. 3, Iss. 2, 2013-10 ,pp. : 154-167

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Pan-company marketing in the UK computer software, consultancy and supply industry: constructs, measurement and competitive implications

By Bennett Roger  

Journal of Strategic Marketing, Vol. 7, Iss. 1, 1999-03 ,pp. : 57-70

Routledge Ltd

Access to resources Recommend Favorite