Problems and Future of the Brand Management Structure in the Fast Moving Consumer Goods Industry: The Viewpoint of Brand Managers in Greece

Author： Panigyrakis George G. Veloutsou Cleopatra A.

Publisher： Routledge Ltd

ISSN： 0267-257X

Source： Journal of Marketing Management, Vol.16, Iss.1-3, 2000-02, pp. : 165-184

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