Author: Pearce John A. Bonner P. Greg
Publisher: Routledge Ltd
ISSN: 0267-257X
Source: Journal of Marketing Management, Vol.16, Iss.7, 2000-10, pp. : 779-791
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
By Adkins Nell Radtke Robin R.
Journal of Business Ethics, Vol. 51, Iss. 3, 2004-05 ,pp. :
A marketing approach to marketing education
European Journal of Marketing, Vol. 4, Iss. 4, 1970-12 ,pp. :