The Contribution of Ethical Obligation and Self-identity to the Theory of Planned Behaviour: An Exploration of Ethical Consumers

Author: Shaw Deirdre   Shiu Edward   Clarke Ian  

Publisher: Routledge Ltd

ISSN: 0267-257X

Source: Journal of Marketing Management, Vol.16, Iss.8, 2000-11, pp. : 879-894

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Abstract