Author: Gardner Hanne Rees Patricia Tsianti Maria
Publisher: Routledge Ltd
ISSN: 0267-257X
Source: Journal of Marketing Management, Vol.17, Iss.9-10, 2001-11, pp. : 1007-1018
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Journal of Marketing Management, Vol. 17, Iss. 9-10, 2001-11 ,pp. :