Re-Inquiring and Progressing People as Products: A Research Agenda for New Media, New Methods and New Theories

Author： Murgolo-Poore Marie E.   Pitt Leyland F.   Berthon Pierre R.   Ewing Michael T.  

Publisher： Routledge Ltd

ISSN： 0267-257X

Source： Journal of Marketing Management, Vol.18, Iss.5-6, 2002-06, pp. : 463-480

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

A new research agenda for business segmentation

By Goller Susanne   Hogg Annik   Kalafatis Stavros P  

European Journal of Marketing, Vol. 36, Iss. 1-2, 2002-02 ,pp. : 252-271

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Success Factors in New Services Performance: A Research Agenda

By Jiménez-Zarco Ana Isabel   Martínez-Ruiz María Pilar   González-Benito Óscar  

The Marketing Review, Vol. 6, Iss. 3, 2006-09 ,pp. : 265-284

Westburn Publishers Ltd

Access to resources Recommend Favorite

Procter & Gamble's innovation success: New research, new products, new markets

By  

Strategic Direction, Vol. 21, Iss. 7, 2005-07 ,pp. : 11-13

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

New media needs new marketing: Social networking challenges traditional methods

By  

Strategic Direction, Vol. 28, Iss. 6, 2012-04 ,pp. : 24-27

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The role of market research in the development of discontinuous new products

By Trott Paul  

European Journal of Innovation Management, Vol. 4, Iss. 3, 2001-08 ,pp. : 117-126

Emerald Group Publishing Ltd

Access to resources Recommend Favorite