Tickled Pink: The Personal Meaning of Cause Related Marketing for Customers

Author： Broderick Anne   Jogi Amandeep   Garry Tony  

Publisher： Routledge Ltd

ISSN： 0267-257X

Source： Journal of Marketing Management, Vol.19, Iss.5-6, 2003-06, pp. : 583-610

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

The meaning and uses of cause-related marketing

By Ikiebey Godson   Omovbude Rita   Shogbanmu Segun   Otubanjo Olutayo  

The Marketing Review, Vol. 15, Iss. 3, 2015-0 ,pp. : 383-400

Westburn Publishers Ltd

Access to resources Recommend Favorite

Toward effective use of cause-related marketing alliances

By Till Brian D.   Nowak Linda I.  

Journal of Product and Brand Management, Vol. 9, Iss. 7, 2000-12 ,pp. : 472-484

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Linking sponsorship and cause related marketing: Complementarities and conflicts

By Polonsky Michael Jay   Speed Richard  

European Journal of Marketing, Vol. 35, Iss. 11-12, 2001-11 ,pp. : 1361-1389

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Consumer perceptions of cause related marketing campaigns

By Moosmayer Dirk C.   Fuljahn Alexandre  

Journal of Consumer Marketing, Vol. 27, Iss. 6, 2010-09 ,pp. : 543-549

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Modeling strategic management for cause-related marketing

By Tsai Shu-Pei  

Marketing Intelligence & Planning, Vol. 27, Iss. 5, 2009-07 ,pp. : 649-665

Emerald Group Publishing Ltd

Access to resources Recommend Favorite