National Cultures, Values and Lifestyles Influencing Consumers' Perception towards Sexual Imagery in Alcohol Advertising: An Exploratory Study in the UK, Germany and Italy

Author： Lass Paushali   Hart Susan  

Publisher： Routledge Ltd

ISSN： 0267-257X

Source： Journal of Marketing Management, Vol.20, Iss.5-6, 2004-06, pp. : 607-623

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Values and lifestyles of individualists and collectivists: a study on Chinese, Japanese, British and US consumers

By Sun Tao   Horn Marty   Merritt Dennis  

Journal of Consumer Marketing, Vol. 21, Iss. 5, 2004-05 ,pp. : 318-331

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

UK Consumers' Attitudes towards Imports: The Measurement of National Stereotype Image

By Bannister J.P.   Saunders J.A.  

European Journal of Marketing, Vol. 12, Iss. 8, 1978-12 ,pp. : 562-570

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Market similarity and advertising standardization: A study of the UK, Germany and the USA

By Seitz Victoria A   Handojo Djoko  

Journal of Marketing Practice: Applied Marketing Science, Vol. 3, Iss. 3, 1997-03 ,pp. : 171-183

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Country reputation and attitudes towards made in Italy products: a study on Chinese consumers

By Marino Vittoria   Mainolfi Giada  

International Journal of Chinese Culture and Management, Vol. 3, Iss. 3, 2013-07 ,pp. : 228-241

Inderscience Publishers

Access to resources Recommend Favorite

Saudi consumers' attitudes towards advertising: a contemporary perspective

By Alabdali Obaid S.  

J. for International Business and Entrepreneurship Development, Vol. 4, Iss. 4, 2010-06 ,pp. : 265-274

Inderscience Publishers

Access to resources Recommend Favorite