Communication Strategies and Marketing Performance: An Application of the Mohr and Nevin Framework to Intra-Organisational Cross-Functional Teams

Author: Peters Linda D.   Fletcher Keith P.  

Publisher: Routledge Ltd

ISSN: 0267-257X

Source: Journal of Marketing Management, Vol.20, Iss.7-8, 2004-08, pp. : 741-770

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Abstract