Local Campaign Management: Winning Votes or Wasting Resources?

Author: Lilleker Darren G.  

Publisher: Routledge Ltd

ISSN: 0267-257X

Source: Journal of Marketing Management, Vol.21, Iss.9, 2005-11, pp. : 979-1003

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract