A Cultural Perspective of Relationship Orientation: Using Organisational Culture to Support a Supply Relationship Orientation

Author: Winklhofer Heidi   Pressey Andrew   Tzokas Nikolaos  

Publisher: Routledge Ltd

ISSN: 0267-257X

Source: Journal of Marketing Management, Vol.22, Iss.1, 2006-02, pp. : 169-194

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