The Impact of Dependence on the Assessment of Customer Lifetime Value in Buyer-Seller Relationships

ISSN： 0267-257X

Source： Journal of Marketing Management, Vol.22, Iss.1, 2006-02, pp. : 89-109

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

The Impact of Transaction-specific Investments on Buyer-Seller Relationships

By Lohtia Ritu Krapfel Robert E

The Journal of Business and Industrial Marketing, Vol. 9, Iss. 1, 1994-01 ,pp. : 6-16

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Impact of the consideration of future sales consequences and customer-oriented selling on long-term buyer-seller relationships

By Schultz Roberta J Good David J

The Journal of Business and Industrial Marketing, Vol. 15, Iss. 4, 2000-04 ,pp. : 200-215

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

A dialectical model of buyer-seller relationships

By Dampérat Maud Jolibert Alain

The Journal of Business and Industrial Marketing, Vol. 24, Iss. 3-4, 2009-03 ,pp. : 207-217

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The role of selfishness in buyer-seller relationships

By Palmer Adrian

Marketing Intelligence & Planning, Vol. 20, Iss. 1, 2002-02 ,pp. : 22-27

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Interorganizational information system technology and buyer-seller relationships

By Wilson David T Vlosky Richard P

The Journal of Business and Industrial Marketing, Vol. 13, Iss. 3, 1998-03 ,pp. : 215-234

Emerald Group Publishing Ltd

Access to resources Recommend Favorite