Branded Entertainment: A New Advertising Technique or Product Placement in Disguise?

ISSN： 0267-257X

Source： Journal of Marketing Management, Vol.22, Iss.5-6, 2006-06, pp. : 489-504

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Searching advertising placement in cyberspace

By Chuang Ta-Tao Chong P. Pete

Industrial Management & Data Systems, Vol. 104, Iss. 2, 2004-02 ,pp. : 144-148

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Product placement in US and New Zealand television soap operas: an exploratory study

By Pervan Simon J. Martin Brett A. S.

Journal of Marketing Communications, Vol. 8, Iss. 2, 2002-06 ,pp. : 101-113

Routledge Ltd

Access to resources Recommend Favorite

Product placement in Bollywood movies

By Barn Sukhbinder

Marketing Intelligence & Planning, Vol. 27, Iss. 7, 2009-10 ,pp. : 976-980

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Men's branded underwear: an investigation of factors important to product choice

By Hale Rosanna Hodges Nancy

Qualitative Market Research: An International Journal, Vol. 16, Iss. 2, 2013-03 ,pp. : 180-196

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Mobile TV: a new form of entertainment?

By Wong Choy-Har Tan Garry Wei-Han Loke Siew-Phaik Ooi Keng-Boon

Industrial Management & Data Systems, Vol. 114, Iss. 7, 2014-08 ,pp. : 1050-1067

Emerald Group Publishing Ltd

Access to resources Recommend Favorite