Theory into practice: meditations on cultures of accountability and interdisciplinarity in marketing research

By Brownlie Douglas   Hewer Paul   Ferguson Pauline  

Journal of Marketing Management, Vol. 23, Iss. 5-6, 2007-06 ,pp. : 395-409

Routledge Ltd

Access to resources Recommend Favorite

Academy of Marketing Conference 2005 "Marketing: Building Business, Shaping Society"

By Uí Ghallachóir Kate   O'Driscoll Aidan   McDonagh Pierre   Lawlor Margaret-Anne  

Journal of Marketing Management, Vol. 21, Iss. 5, 2005-06 ,pp. : 469-472

Routledge Ltd

Access to resources Recommend Favorite

Academy of Marketing Conference 2009 "Putting Marketing in its Place": Hosted by Leeds Metropolitan University, UK

By Parkinson Stephen   Dennis June   Lodorfos George   Carter Stephen  

Journal of Marketing Management, Vol. 25, Iss. 9-10, 2009-11 ,pp. : 861-866

Routledge Ltd

Access to resources Recommend Favorite

Academy of Marketing Conference 2006 "Marketing Excellence"

By Baines Paul   Brennan Ross   Egan John  

Journal of Marketing Management, Vol. 22, Iss. 5-6, 2006-06 ,pp. : 451-454

Routledge Ltd

Access to resources Recommend Favorite

Academy of Marketing Conference 2004 Virtue in Marketing

By Davies Barry   Dermody Janine  

Journal of Marketing Management, Vol. 20, Iss. 5-6, 2004-06 ,pp. : 505-508

Routledge Ltd

Access to resources Recommend Favorite