Consumer confusion proneness: insights from a developing economy

By Tjiptono Fandy   Arli Denni   Bucic Tania  

Marketing Intelligence & Planning, Vol. 32, Iss. 6, 2014-08 ,pp. : 722-734

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The effect of consumer confusion proneness on word of mouth, trust, and customer satisfaction

By Walsh Gianfranco   Mitchell Vincent-Wayne  

European Journal of Marketing, Vol. 44, Iss. 6, 2010-06 ,pp. : 838-859

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Counterfeit proneness: Conceptualisation and scale development

By Sharma Piyush   Chan Ricky  

Journal of Marketing Management, Vol. 27, Iss. 5-6, 2011-05 ,pp. : 602-626

Routledge Ltd

Access to resources Recommend Favorite

The Development and Validation of a Scale Measuring Consumer/Customer-Derived Generic Typology of Positioning Strategies

By Blankson Charles   Kalafatis Stavros P.  

Journal of Marketing Management, Vol. 20, Iss. 1-2, 2004-02 ,pp. : 5-43

Routledge Ltd

Access to resources Recommend Favorite

Consumer perceptions of trade show effectiveness: Scale development and validation within a B2C context

By Gottlieb Udo   Brown Mark   Ferrier Liz  

European Journal of Marketing, Vol. 48, Iss. 1-2, 2014-02 ,pp. : 89-107

Emerald Group Publishing Ltd

Access to resources Recommend Favorite