Author: Ryals Lynette Dias Sam Berger Maya
Publisher: Routledge Ltd
ISSN: 0267-257X
Source: Journal of Marketing Management, Vol.23, Iss.9-10, 2007-11, pp. : 991-1011
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Marketing as Cooking: The Return of the Sophists
Journal of Marketing Management, Vol. 18, Iss. 7-8, 2002-08 ,pp. :