Author： Dholakia Nikhilesh
Publisher： Routledge Ltd
ISSN： 0267-257X
Source： Journal of Marketing Management, Vol.25, Iss.7-8, 2009-09, pp. : 825-829
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
An Alternative Paradigm for Marketing Theory
European Journal of Marketing, Vol. 23, Iss. 8, 1989-08 ,pp. :
Access to resources
Recommend
An Alternative Paradigm for Marketing Theory
European Journal of Marketing, Vol. 18, Iss. 3, 1993-12 ,pp. :
An Applied Service Marketing Theory
European Journal of Marketing, Vol. 16, Iss. 7, 1993-12 ,pp. :
A descriptive theory of pricing for marketing
European Journal of Marketing, Vol. 6, Iss. 3, 1993-12 ,pp. :
Paradigmapping marketing theory
By Lowe Sid Carr Adrian N Thomas Michael
European Journal of Marketing, Vol. 38, Iss. 9-10, 2004-09 ,pp. :