Explications of political market orientation and political brand orientation using the resource-based view of the political party

Author： O'Cass Aron Voola Ranjit

Publisher： Routledge Ltd

ISSN： 0267-257X

Source： Journal of Marketing Management, Vol.27, Iss.5-6, 2011-05, pp. : 627-645

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Political market orientation and strategic party postures in Danish political parties

By Ormrod Robert P. Henneberg Stephan C.

European Journal of Marketing, Vol. 45, Iss. 6, 2011-05 ,pp. : 852-881

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Political advertising and the demonstration of market orientation

By Robinson Claire

European Journal of Marketing, Vol. 44, Iss. 3-4, 2010-01 ,pp. : 451-460

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Political orientation of government and stock market returns

By Bialkowski Jedrzej Gottschalk Katrin Wisniewski Tomasz Piotr

Applied Financial Economics Letters, Vol. 3, Iss. 4, 2007-07 ,pp. : 269-273

Routledge Ltd

Access to resources Recommend Favorite

An investigation into the relationship between political activity levels and political market orientation

By Ormrod Robert P. Henneberg Stephan C.

European Journal of Marketing, Vol. 44, Iss. 3-4, 2010-01 ,pp. : 382-400

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Political marketing - An investigation of the political marketing concept and political market orientation in Australian politics

By O'Cass Aron

European Journal of Marketing, Vol. 35, Iss. 9-10, 2001-10 ,pp. : 1003-1025

Emerald Group Publishing Ltd

Access to resources Recommend Favorite