Marketing in the 2010 British General Election: perspectives, prospect, and practice

ISSN： 0267-257X

Source： Journal of Marketing Management, Vol.27, Iss.7-8, 2011-07, pp. : 647-655

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

The Marketing Campaign: The British General Election of 2005

By Dermody Janine Harris Phil Wring Dominic

Journal of Marketing Management, Vol. 21, Iss. 9, 2005-11 ,pp. : 899-905

Routledge Ltd

Access to resources Recommend Favorite

The Marketing Campaign: The 2001 British General Election

By Harris Phil Wring Dominic

Journal of Marketing Management, Vol. 17, Iss. 9-10, 2001-11 ,pp. : 909-912

Routledge Ltd

Access to resources Recommend Favorite

The Marketing Campaign: The British General Election of 2005

By Lees-Marshment Jennifer

Journal of Marketing Management, Vol. 21, Iss. 9, 2005-11 ,pp. : 1151-1160

Routledge Ltd

Access to resources Recommend Favorite

An introspective, retrospective, futurespective analysis of the attack advertising in the 2010 British General Election

By Dermody Janine Hanmer-Lloyd Stuart

Journal of Marketing Management, Vol. 27, Iss. 7-8, 2011-07 ,pp. : 736-761

Routledge Ltd

Access to resources Recommend Favorite

Measuring communication channel experiences and their influence on voting in the 2010 British General Election

By Baines Paul Macdonald Emma K. Wilson Hugh Blades Fiona

Journal of Marketing Management, Vol. 27, Iss. 7-8, 2011-07 ,pp. : 691-717

Routledge Ltd

Access to resources Recommend Favorite