Author： Wells Victoria K. Ponting Cerys A. Peattie Ken
Publisher： Routledge Ltd
ISSN： 0267-257X
Source： Journal of Marketing Management, Vol.27, Iss.7-8, 2011-07, pp. : 808-833
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Access to resources
Recommend
Consumer perceptions of bundles
By Nguyen Adam Heeler Roger M. Buff Cheryl
Journal of Product and Brand Management, Vol. 18, Iss. 3, 2009-05 ,pp. :
Consumer perceptions of "green power"
By Rowlands Ian H Parker Paul Scott Daniel
Journal of Consumer Marketing, Vol. 19, Iss. 2, 2002-04 ,pp. :
Consumer perceptions of shopping bags
By Prendergast Gerard Ng Shuk Wai Leung Lee Lee
Marketing Intelligence & Planning, Vol. 19, Iss. 7, 2001-11 ,pp. :