Barriers to downward carbon emission: Exploring sustainable consumption in the face of the glass floor

Author: Cherrier Hélène   Szuba Mathilde   Özçağlar-Toulouse Nil  

Publisher: Routledge Ltd

ISSN: 0267-257X

Source: Journal of Marketing Management, Vol.28, Iss.3-4, 2012-03, pp. : 397-419

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Abstract