Cynical identity projects as consumer resistance - the Scrooge as a social critic?

Author: Mikkonen Ilona   Moisander Johanna   Fırat A. Fuat  

Publisher: Routledge Ltd

ISSN: 1025-3866

Source: Consumption, Markets and Culture, Vol.14, Iss.1, 2011-03, pp. : 99-116

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Abstract