Television's Glocal Advertising in Veridical Product Narrative: A SE Asian Reception Study of Consumer Alignment/Alienation

Author: Wilson Tony   Pyng Tan Huey   Lwin May  

Publisher: Routledge Ltd

ISSN: 1025-3866

Source: Consumption, Markets and Culture, Vol.9, Iss.1, 2006-03, pp. : 45-62

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Abstract