Should Women Emote? Perceptual Bias and Opinion Change in Response to Political Ads for Candidates of Different Genders

Author: Hitchon Jacqueline C.   Chang Chingching   Harris Rhonda  

Publisher: Routledge Ltd

ISSN: 1091-7675

Source: Political Communication, Vol.14, Iss.1, 1997-01, pp. : 49-69

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Abstract