The Idea of Political Marketing, edited by Nicholas J. O'Shaughnessy and Stephan C. M. Henneberg Global Political Campaigning: A Worldwide Analysis of Campaign Professionals and Their Practices, by Fritz Plasser, with Gunda Plasser

Author： Maarek Philippe J.  

Publisher： Routledge Ltd

ISSN： 1091-7675

Source： Political Communication, Vol.24, Iss.3, 2007-07, pp. : 334-336

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