The Effectiveness of Chef Endorsement in Restaurant Print Advertising: Do Respondents' Gender Stereotypes or Genders Matter?

Author: Luoh Hsiang-Fei   Lo Pei-Chun  

Publisher: Routledge Ltd

ISSN: 1094-1665

Source: Asia Pacific Journal of Tourism Research, Vol.17, Iss.4, 2012-08, pp. : 416-431

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract