Social Media as a New Play in a Marketing Channel Strategy: Evidence from Taiwan Travel Agencies' Blogs

Author: Huang Leo  

Publisher: Routledge Ltd

ISSN: 1094-1665

Source: Asia Pacific Journal of Tourism Research, Vol.17, Iss.6, 2012-12, pp. : 615-634

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract