Differences in Media Buying by Online Businesses in Black- and White-Targeted Magazines: The Potential Impact of the Digital Divide on Ad Placement

Author: Appiah Osei   Wagner Matthew  

Publisher: Routledge Ltd

ISSN: 1096-4649

Source: Howard Journal Of Communications, Vol.13, Iss.4, 2002-10, pp. : 251-266

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Abstract