Product Purchase Decision-Making Behavior and Gender Role Stereotypes: A Content Analysis of Advertisements in Essence and Ladies' Home Journal , 1990–1999

Author： Mastin Teresa   Coe Alison   Hamilton Sheri   Tarr Shiela  

Publisher： Routledge Ltd

ISSN： 1096-4649

Source： Howard Journal Of Communications, Vol.15, Iss.4, 2004-10, pp. : 229-243

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