Author: Pierce Joy
Publisher: Routledge Ltd
ISSN: 1363-0296
Source: Social Identities, Vol.15, Iss.4, 2009-07, pp. : 525-536
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Abstract
Consumer electronics enter the consumer retail market as virtually old products. While new technologies emerge faster, smaller and lighter than its predecessors, there are many people around the globe who have never owned or accessed many of the electronic products so-called mainstream consumers take for granted. The people without access - the have-nots in the Digital Divide - are often ignored in conversations concerning physical and intellectual access to new technologies, and are largely explicitly ignored during the production and manufacturing process. Using a collaborative research method called swarm, I interrogate a myriad of new technology products, endeavors and partnerships at an ephemeral site to investigate what efforts computer developers and manufacturers are taking to address the needs of un/under-represented populations - racial and ethnic minorities, undereducated, poor and working-class people - persistently disregarded in a rapidly paced technophilic society.
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