The Advertising-price Relationship: Theory and Evidence

Author: Iwasaki Natsuko   Kudo Yasushi   Tremblay Carol Horton   Tremblay Victor  

Publisher: Routledge Ltd

ISSN: 1466-1829

Source: International Journal of the Economics of Business, Vol.15, Iss.2, 2008-07, pp. : 149-167

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Abstract