Informative Brand Advertising and Pricing Strategies in Internet Markets with Heterogeneous Consumer Search

ISSN： 1466-1829

Source： International Journal of the Economics of Business, Vol.19, Iss.1, 2012-02, pp. : 103-117

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

An Extended Search for Generic Consumer–Brand Relationships

PSYCHOLOGY & MARKETING, Vol. 31, Iss. 11, 2014-11 ,pp. : 976-991

John Wiley & Sons Inc

Access to resources Recommend Favorite

Consumer–brand assemblages in advertising: an analysis of skin, identity, and tattoos in ads

By Bjerrisgaard Sofie Møller Kjeldgaard Dannie Bengtsson Anders

Consumption, Markets and Culture, Vol. 16, Iss. 3, 2013-09 ,pp. : 223-239

Routledge Ltd

Access to resources Recommend Favorite

Informative advertising by an environmental group

By Heijnen Pim

Journal of Economics, Vol. 108, Iss. 3, 2013-04 ,pp. : 249-272

Springer Publishing Company

Access to resources Recommend Favorite

How Costs and Heterogeneous Consumer Price Sensitivity Interact with Add‐On Pricing

PRODUCTION AND OPERATIONS MANAGEMENT, Vol. 24, Iss. 12, 2015-12 ,pp. : 1870-1882

John Wiley & Sons Inc

Access to resources Recommend Favorite

Random pricing by labor-managed firms in markets with imperfect consumer information

By Ireland N.J.

Journal of Comparative Economics, Vol. 31, Iss. 3, 2003-09 ,pp. : 573-583

Elsevier

Access to resources Recommend Favorite