The Competitive Effects of Advertising in the US Automobile Industry, 1970–94

Author： Greuner Matthias R.   Kamerschen David R.   Klein Peter G.  

Publisher： Routledge Ltd

ISSN： 1466-1829

Source： International Journal of the Economics of Business, Vol.7, Iss.3, 2000-11, pp. : 245-261

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