The ethical responsibilities of marketers in retail observational research: protecting stakeholders through the ethical 'research covenant'

Author: Carrigan Marylyn   Kirkup Malcolm  

Publisher: Routledge Ltd

ISSN: 1466-4402

Source: The International Review of Retail, Distribution and Consumer Research, Vol.11, Iss.4, 2001-10, pp. : 415-435

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Abstract