Relationships in Franchised Distribution System: the Case of the Spanish Market

Author: Bordonaba-Juste María Victoria   Polo-Redondo Yolanda  

Publisher: Routledge Ltd

ISSN: 1466-4402

Source: The International Review of Retail, Distribution and Consumer Research, Vol.14, Iss.1, 2004-01, pp. : 101-127

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Abstract