Price-Quality and Market Share of Consumer Goods in Spain: Retail Brands and Manufacturer Brands

Author： Medina Oscar   Méndez José Luis   Rubio Natalia  

Publisher： Routledge Ltd

ISSN： 1466-4402

Source： The International Review of Retail, Distribution and Consumer Research, Vol.14, Iss.2, 2004-04, pp. : 199-222

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