The Role of Place Marketing as a Competitive Response by Town Centres to Out-of-town Retail Developments

Author: Warnaby Gary   Medway Dominic  

Publisher: Routledge Ltd

ISSN: 1466-4402

Source: The International Review of Retail, Distribution and Consumer Research, Vol.14, Iss.4, 2004-10, pp. : 457-477

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Abstract