Assessing the impact of temporary retail price discounts intervals using SVM semiparametric regression

Author： Martínez-Ruiz M.   Mollá-Descals A.   Gómez-Borja M.   Rojo-Álvarez J.  

Publisher： Routledge Ltd

ISSN： 1466-4402

Source： The International Review of Retail, Distribution and Consumer Research, Vol.16, Iss.2, 2006-05, pp. : 181-197

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