Author: Gatarski Richard Lundkvist Anders
Publisher: Routledge Ltd
ISSN: 1466-4445
Source: Journal of Marketing Communications, Vol.4, Iss.1, 1998-03, pp. : 45-59
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Interactive media usage among millennial consumers
Journal of Consumer Marketing, Vol. 29, Iss. 6, 2012-09 ,pp. :
Journal of Marketing Communications, Vol. 13, Iss. 2, 2007-06 ,pp. :