It’s only words: idiom processing, language knowledge and consumer memory of Chinese print advertisements

Author： Leong Siew Meng   Tan Soo Jiuan   Lim Wee Khee  

Publisher： Routledge Ltd

ISSN： 1466-4445

Source： Journal of Marketing Communications, Vol.6, Iss.2, 2000-06, pp. : 73-89

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