Marketing information use and organisational performance: the mediating role of responsiveness

Author: Souchon Anne L.   Cadogan John W.   Procter David B.   Dewsnap Belinda  

Publisher: Routledge Ltd

ISSN: 1466-4488

Source: Journal of Strategic Marketing, Vol.12, Iss.4, 2004-12, pp. : 231-242

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