Competitive Advantage with New Product Development: Implications for Life Cycle Theory

ISSN： 1466-4488

Source： Journal of Strategic Marketing, Vol.16, Iss.5, 2008-12, pp. : 401-411

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Alliance market orientation, new product development, and resource advantage theory

By Bicen Pelin Hunt Shelby D.

The Journal of Business and Industrial Marketing, Vol. 27, Iss. 7, 2012-08 ,pp. : 592-600

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

From product innovation to solutions innovation: a new paradigm for competitive advantage

By Shepherd Charles Ahmed Pervaiz K

European Journal of Innovation Management, Vol. 3, Iss. 2, 2000-02 ,pp. : 100-106

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Managing innovation by design - how a new design typology may facilitate the product development process in industrial companies and provide a competitive advantage

By Trueman Myfanwy

European Journal of Innovation Management, Vol. 1, Iss. 1, 1998-01 ,pp. : 44-56

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The Application of Product Life Cycle Theory to Popular Record Marketing

By Meenaghan A. Turnbull Peter W.

European Journal of Marketing, Vol. 15, Iss. 5, 1993-12 ,pp. : 1-50

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

A Product Life Cycle Theory for International Trade: An Empirical Investigation

By Lancaster Geoffrey Wesenlund Inger

European Journal of Marketing, Vol. 18, Iss. 6-7, 1993-12 ,pp. : 72-89

Emerald Group Publishing Ltd

Access to resources Recommend Favorite