Market orientation in nonprofit organizations: innovativeness, resource scarcity, and performance

Author: Modi Pratik  

Publisher: Routledge Ltd

ISSN: 1466-4488

Source: Journal of Strategic Marketing, Vol.20, Iss.1, 2012-02, pp. : 55-67

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract