Information cues roles in product evaluations: the case of the UK cosmetics market

Author： Jamal Ahmad   Khan Mohammed Sajid   Tsesmetzi Matoula Stamatia  

Publisher： Routledge Ltd

ISSN： 1466-4488

Source： Journal of Strategic Marketing, Vol.20, Iss.3, 2012-06, pp. : 249-265

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Supply chain market orientation in new product development in the UK: A pilot case study

By Redfern Robert   Davey Caroline L  

Journal of Fashion Marketing and Management, Vol. 7, Iss. 1, 2003-03 ,pp. : 65-77

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Taiwanese Consumers' Perceptions of Product Information Cues: Country of Origin and Store Prestige

By Lin Li-Wen   Sternquist Brenda  

European Journal of Marketing, Vol. 28, Iss. 1, 1994-01 ,pp. : 5-18

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Case study: Doing a market assessment for an unfamiliar product

By Dawes John G  

Journal of Marketing Practice: Applied Marketing Science, Vol. 4, Iss. 8, 1998-08 ,pp. : 221-230

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The effectiveness of market information in enhancing new product success rates

By Hart Susan   Tzokas Nikolaos   Saren Michael  

European Journal of Innovation Management, Vol. 2, Iss. 1, 1999-01 ,pp. : 20-35

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The market response to information quality shocks: the case of Enron

By Dunne Peter   Falk Haim   Forker John   Powell Ronan  

Applied Financial Economics, Vol. 18, Iss. 13, 2008-07 ,pp. : 1051-1066

Routledge Ltd

Access to resources Recommend Favorite