The strategic role of public relations in creating the competitive advantages of private higher education in Poland: The example of the school of banking in Poznan´

Author： Kolasin´ski Maciej   Kulig Arkadiusz   Lisiecki Piotr  

Publisher： Routledge Ltd

ISSN： 1469-8358

Source： Higher Education in Europe, Vol.28, Iss.4, 2003-12, pp. : 433-447

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