GOING THEIR OWN WAY

Author: Vipond Mary  

Publisher: Routledge Ltd

ISSN: 1469-9729

Source: Media History, Vol.15, Iss.1, 2009-02, pp. : 71-83

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Abstract

The goal of this article is to demonstrate and analyse how two public broadcasters with cultural and technical mandates to foster identity formation, the BBC in Britain and the Canadian Radio Broadcasting Commission (CRBC) in Canada, came to terms with the fact that the British and Canadian identities were different, and growing more so, in the 1930s. The focus is on how two BBC officials, Malcolm Frost and Felix Greene, assessed the public broadcasting experiment in Canada and gradually came to understand that the CRBC, while a Dominion broadcaster and potential distributor of the Empire Service, was also a North American broadcaster striving to gain legitimacy and credibility with Canadian listeners accustomed to the popular commercial programming of the large American networks. It concludes with a discussion of Greene's role in the creation of the Canadian Broadcasting Corporation (CBC) and the appointment of Canadian-born BBC official Gladstone Murray as its first general manager.