Motivating the Skeptical and Unconcerned: Considering Values, Worldviews, and Norms When Planning Messages Encouraging Energy Conservation and Efficiency Behaviors

Author： Arpan Laura M.   Opel Andrew R.   Lu Jia  

Publisher： Routledge Ltd

ISSN： 1533-015X

Source： Applied Environmental Education and Communication: an International Journal, Vol.12, Iss.3, 2013-07, pp. : 207-219

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