Contents

pp.：  7 – 8

List of Figures and Tables

pp.：  9 – 10

Acknowledgements

pp.：  11 – 12

List of Abbreviations

pp.：  13 – 14

Chapter One Introduction

pp.：  15 – 30

1.1 Chapter Outline, Guiding Theories and Questions

pp.：  24 – 30

Chapter Two The Cultural Object: Pizza

pp.：  31 – 56

2.1 The Word and the Thing: The Origin of Pizza

pp.：  33 – 36

2.2 From the Bottom to the Top: How Pizza Climbed the Social Ladder and Went Global

pp.：  37 – 41

2.3 In Search of the Lost and Perfect Pizza: Associations and Certifications for Pizza Authenticity

pp.：  42 – 47

2.4 Varieties of Pizza in Japan: Fry Pan and Mochi Pizza as Examples of Glocalization

pp.：  48 – 52

2.5 Conclusion

pp.：  53 – 56

Chapter Three The Social World: Italian Restaurants

pp.：  57 – 80

3.1 The Pizza Pioneers: 1950–60s

pp.：  62 – 64

3.2 Pizza Chains and Italian Cuisine: 1970–1980s

pp.：  65 – 67

3.3 A Never Fading Trend: 1990–2000s

pp.：  68 – 71

3.4 Today

pp.：  72 – 76

3.5 Conclusion

pp.：  77 – 80

Chapter Four The Receiver: The Consumer

pp.：  81 – 104

4.1 Customers and Media Representations of Italian Cuisine

pp.：  83 – 94

4.2 Chef ’s Perception of Japanese Consumers and of Italian Cuisine in Japan

pp.：  95 – 101

4.3 Conclusion

pp.：  102 – 104

Chapter Five The Creator: The Pizzaiolo

pp.：  105 – 138

5.1 An Occupation in Evolution

pp.：  107 – 113

5.2 The Italian Pizzaiolo in Japan

pp.：  114 – 120

Vignette A) Massimo, in Japan since 1999 (38 years old at the time of interview)

pp.：  114 – 115

Vignette B) Peppe, in Japan since 2006 (24 years old at the time of interview)

pp.：  116 – 120

5.3 The Japanese Pizzaiolo

pp.：  121 – 133

Vignette C) Hisanori (30 years old at the time of interview)

pp.：  123 – 128

Vignette D) Satoshi (47 years old at the time of interview)

pp.：  129 – 133

5.4 The Pizzaiolo Goes Global

pp.：  134 – 135

5.5 Conclusion

pp.：  136 – 138

Chapter Six Conclusion: Towards New Understandings of Food Glocalization

pp.：  139 – 150

6.1 The Food Package

pp.：  141 – 142

6.2 Transabroad Glocalization

pp.：  143 – 143

6.3 Transnational Worker Flows and Occupational Formalization

pp.：  144 – 147

6.4 Conclusion

pp.：  148 – 150

Appendix Research Design

pp.：  151 – 158

References

pp.：  159 – 170

Index

pp.：  171 – 174