Disaster Communications in a Changing Media World

Author: Haddow   Kim S;Haddow   George  

Publisher: Elsevier Science‎

Publication year: 2008

E-ISBN: 9780080877846

P-ISBN(Paperback): 9781856175548

P-ISBN(Hardback):  9781856175548

Subject: F2 Economic Planning and Management;G2 Dissemination of Information and Knowledge;H05 Writing and Rhetoric

Keyword: 信息与知识传播,经济计划与管理

Language: ENG

Access to resources Favorite

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Description

Communications is key to the success of disaster mitigation, preparedness, response and recovery. Accurate information disseminated to the general public, to elected officials and community leaders, and to the media reduces risk, saves lives and property, and speeds recovery. The ability to communicate is no longer an afterthought or a luxury; timely communication is now as important as logistics or the pre-deployment of materials. Planning and controlling the flow of information before, during and after a disaster will define your organization's credibility, trustworthiness, authority, and effectiveness.

The emergence of new media like the internet, e-mail, blogs, text messaging, cell phone photos, and the increasing role played by "first informers"-- witnesses who now have the ability to transmit information immediately from the event--are redefining the roles of government and media.

The government's historical role as gatekeeper is now an anachronism. Traditional media's role as the sole conduit of reliable and officially-sanctioned information has been eclipsed by the advent of new media. The tools and rules of communications are evolving and disaster communications must evolve to capitalize on these changes and exploit the opportunities they provide. Bloggers have the potential either to add to the chaos during a crisis, or to help convey accurate data and report on local conditions. Disaster communications must incorporate a way to manage their impact

Chapter

Acknowledgement

Introduction

Chapter 1: Communications: The Critical Function

Mission

Assumptions

Customer Focus

Leadership Commitment

Inclusion of Communications in Planning and Operations

Situational Awareness

Media Partnership

Communicating in the Era of Homeland Security

Conclusion

Chapter 2: Disaster Communications in a Changing Media World

Introduction

Historical Uses of Media

Civil Defense

Disaster Response and Recovery

New Media and Disaster Communications

``Burmese Blog the Cyclone´´-BBC News Headline

In China, New Media Helps Speed Recovery

New Media: New World

The Evolution of New Media Use in Disasters

Chapter 3: Principles of a Successful Communications Strategy

Focus on the Needs of Your Customers

Make a Commitment to Effective Communications

Be an Active Participant in Communications

Include Communications Director on Senior Management Team

Hire and Maintain Professional Staff

Invest in Ongoing Training for Staff

Invest Resources in Communications

Make Communications an Integral Part of All Planning and Operations

Bring Communications Professionals to the Table

Run All Decisions Through the Communications Filter

Develop Communication Strategies to Support Operations

Create Communications Strategies to Promote Plans

Be Transparent in Your Communications

Don't Lie

Don't Talk About What You Don't Know

Don't Talk About Actions of Other Organizations

Don't Make Promises You Can't Keep

Be Informed

Acknowledge the Conversation

Focus on Performance

Ensure that Your Information is Accurate

Make Information a Priority

Invest in Information Collection

Invest in Information Management

Use Only Confirmed Information

Make Decisions Based on Good Information

Release Information in a Timely Manner

Don't Hold Onto Information-Share It

Conduct Regular Updates

Make Special Updates When New Information Emerges

Reach Out to As Many Media Outlets As Possible

Make Yourself, Your Staff, and Others, Where Appropriate, Available and Accessible

Be Available and Accessible to Media

Make the Incident Commander Available to Media

Work with Elected and Appointed Officials

Support Your Public Information Officer

Make Technical Staff Available to Media

Include Officials from Other Emergency Agencies

Secure Media Training for Yourself and Staff

Create an Emotional Connection with Your Audience

Give Your Organization a Human Face

Assure Audience Who is in Charge

Be the Source of Information for Media and Public

Share Information

Speak in Plain and Direct Language

Ensure that All Parties are Served

Be Emphatic

Be Accountable

Be Consistent

Build a Partnership with the Media

Maintain a Trained Media Relations Staff

Be Consistently Accessible to the Media

Be the Central Information Source

Provide Safe Access to Disaster Site

Respond to Media Inquiries

Understand Media Deadlines and Information Needs

Work with All Media-Traditional and New

Monitor Media Stories

Thank Media for Their Help

Chapter 4: Application of Communications Principles to All Four Phases of Emergency Management

Mitigation

Preparedness Programs and Actions

Response

Recovery

Conclusion

Chapter 5: Disaster Communications Audiences

The Public

Elected Officials and Community Leaders

Partners and Stakeholders

The Media

Chapter 6: Building New Disaster Communications Capabilities

Introduction

Citizen Journalists and the Traditional Media

Calls for Contribution

Formal Partnerships

Replacing Traditional Media with Online News Sites

New Media and Government

Chapter 7: Working with the News Media

Introduction

News Operations

The Never-Ending News Cycle: It's Never Too Late for News

Reporters Now Write Their Story, Do a Web Version, Blog, and Post Audio and Video

Respect What's Being Generated Online by the Public: The Media Does

Reporters Mine Online Content for Story Ideas and Sources

News Rooms Decide What's News Several Times a Day

Who's Who in a TV Newsroom?

The Scoop on TV News Operations

Building Relationships with Reporters

Sample Intro Call Rap:

How Do I Match My Story to Media Outlet?

Keys to All Successful Media Outreach

Chapter 8: Building an Effective Disaster Communications Capability in a Changing Media World

Introduction

A Communication Plan

Information Coming In

Information Going Out

Messengers

Staffing

Training and Exercises

Monitor, Update, and Adapt

Conclusion

Resources

Innovations

VA Emergency Officials Launch YouTube Channel

State Posts Clips About Preparedness On YouTube

Spanish Class Offered for First Responders

Guard Has New Cellular System

Advanced Technology Helps Firefighters Talk to Each Other in Maine

Making the Call When a Crisis Hits

State Unveils 211 Phone Number for Storm Calls

Alabama Tests Blimp for Disaster Communication Use

County EMA to Distribute 260 Weather Radios (Ledger Enquirer (GA), 5/18)

More Weather Radios for Sale in Wisconsin (Capital Times, 5/14)

Illinois Distributes Emergency Radios to College Campuses

Maryland Colleges Trying to Institute Text Message Systems to Send Emergency Alerts

Nonprofit Group Puts Web to Work for Emergencies

Wildfires Communications

National Cell Phone Emergency Alert System?

Emergency Text Alerts to Cell Phones Approved

California Wildfires-Using New Media to Communicate In A Crisis

Firestorm 2.0-Using Social Media Services to Track The California Fires

Twitter Used By News Outlets and Emergency Services During California Fires

Disaster-Related Newsletters

Continuity E-Guide: A Wednesday Update by the Disaster Resource Guide

Attainium's Business Continuity NewsBriefs

Disaster Research

Homeland Security Week

FEMA Emergency Management Higher Education Reports

Disaster Websites

General

New Media

Response

Warning

Preparedness

Media Support

Mapping

GIS

Bloggers

In Case of Emergency

News Organizations' Blogs

Hurricane Blog Aggregators

Weblogs

List of Blogs, etc. from 2007 Southern California Wildfires:

Message Boards and Web Portals

Special Needs Populations

Emergency Preparedness Initiative (EPI): A program of the National Organization on Disability

EPI Guide for Emergency Planners, Managers, amp Responders

National Organization on Disability

Disability Preparedness Resource Center: The Interagency Coordinating Council on People with Disabilities in Emergency Preparedness

Lessons Learned from September 11. Claude L. Stout

Special Needs Populations. Brenda D. Phillips, Ph.D. Center for the Study of Disasters and Extreme Events. Oklahoma State University. 2007

Disabilities Websites

Preparedness Messages

Talking About Disaster: Guide for Standard Messages

Public Perceptions of Disaster Preparedness Presentations Using Disaster Damage Images

The Twelve Cs of Disaster Preparedness Education. 2007. Rocky Lopes, PhD, Manager, Homeland Security, National Association of Counties

Research Papers

Early Warning- From Concept to Action: The Conclusions of the Third International Conference on Early Warning

Communicating with the Public Using ATIS During Disasters: A Guide for Practitioners

Quick Response Research Report 189-The Emergency Management Response To Hurricane Katrina: As Told by the First Responders-A Case Study of What Went Wrong amp Recommendations for the Future

Quick Response Report #117-Hurricane Georges: The Experience Of the Media and Emergency Management on the Mississippi Gulf Coast

The Role of the Media in Disaster Mitigation: Roundtable on the Media, Scientific Information and Disasters

The Media and Disaster Reduction: Roundtable on the Media, Scientific Information, and Disasters at the United Nations World Conference on Natural Disaster Reduction-

Natural Disasters and the Media: Relevance of Mass Media for Disaster Management

Communications Plans/Guides

Assessing Your Disaster Public Awareness Program

The Five Pillars of Emergency Communications Planning

The Five P's of Crisis Communications

Terrorism and Other Public Health Emergencies: A Field Guide for Media

Small Business Administration (SBA) Disaster Recovery Media Guide

Nigeria-National Emergency Management Agency (NEMA)

Pandemic Influenza Preparedness, Response, and Recovery Guide For Critical Infrastructure and Key Resources, 2006

How to Develop a Communications Plan

Article by Nancy Rathbun Scott, Dumfries, VA

Case Studies

Emergency and Risk Management Case Studies Textbook

National Media Outlets

Online Local News Sites

Books

Index

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