Destination Marketing and Management ：Theories and Applications

Publication subTitle ：Theories and Applications

Author： Wang   Y.; Pizam   A.  

Publisher： CABI Publishing‎

Publication year： 2011

E-ISBN: 9781845937003

P-ISBN(Hardback):  9781845937621

Subject： F590.8 旅游市场

Keyword： Business and Economics Management Management and Management Techniques Tourism Industry

Language： ENG

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Description

Most tourism activities take place at a destination, and destination serves as a fundamental unit of analysis in any modelling of the tourism system. However, destination marketing and management is a complex subject that requires a comprehensive, holistic and systematic approach. From the demand side, travellers have a choice of available destinations; from the supply side, destination marketing organizations are competing for attention from a highly competitive marketplace. Taking an integrated and comprehensive approach, this book focuses on both the macro and micro aspects of destination marketing and management. Some key areas covered include the consumer decision making process, product development and distribution and the use of emerging technologies in destination marketing.

Chapter

Contents

Contributors

Preface

PART I: DESTINATION MARKETING AND MANAGEMENT: CONCEPTS, STRUCTURES AND POLICIES

1 Destination Marketing and Management: Scope, Definition and Structures

2 Destination Planning and Policy: Process and Practice

PART II: DESTINATION MARKETING: UNDERSTANDING CONSUMER DECISION MAKING

3 Travel Motivation, Benefits and Constraints to Destinations

4 Traveller Decision Making: The Experientialist Stance

5 Destination Information Search Strategies

6 Experiential Consumption and Destination Marketing

PART III: DESTINATION MARKETING: RESEARCH, BRANDING AND IMAGE COMMUNICATION

7 Destination Marketing Research: Issues and Challenges

8 Destination Branding and Positioning

9 Destination Image Development and Communication

PART IV: DESTINATION PRODUCT DEVELOPMENT AND DISTRIBUTION

10 The Evolution of Tourism Products in St Andrews, Scotland: From Religious Relics to Golfing Mecca

11 Distribution Channels in Destination Marketing and Promotion

12 Destination Marketing Systems: Critical Factors for Functional Design and Management

13 eTourism: Critical Information and Communication Technologies for Tourism Destinations

14 Web 2.0, the Online Community and Destination Marketing

15 Events and Destination Management

PART V: MANAGING STAKEHOLDERS AT DESTINATIONS

16 Collaborative Destination Marketing: Principles and Applications

17 Tourism Development and Destination Community Residents

PART VI: SAFETY AND CRISIS MANAGEMENT AT DESTINATIONS

18 The Importance of Safety and Security for Tourism Destinations

19 Destination Crisis Management

PART VII: MANAGING COMPETITIVENESS AND SUSTAINABILITY AND EMBRACING CHALLENGES AND OPPORTUNITIES

20 A Model of Destination Competitiveness and Sustainability

21 Destination Management: Challenges and Opportunities

Index

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I

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O

P

Q

R

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T

U

V

W

Z

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